Canada Food Guide Coloring Pages

In 1992, the name evolved to Canada’s Food Guide to Healthy Eating. A “rainbow graphic” replaced the circular pie-chart graphic that had been favoured since 1977. The four groups were renamed: Meat and Alternatives, Grain Products, Vegetables and Fruit, and Milk Products. A fifth group of “Other Foods” made its appearance overleaf. A change in philosophy was noted too: whereas previous food guides had been based on a “foundation diet”, whereby diet was identified with “minimum requirements” and those persons with “higher needs” were instructed to consume more food, the 1992 guide identified a “total diet” approach, under which the range of “different ages, body sizes, activity levels, genders and conditions such as pregnancy and nursing” theoretically were accommodated, and with the caveat “that energy needs vary”. The consumer was subtly prodded to increase their consumption of grain products while they minimised their consumption of meat products, through the suggestive “rainbow” that was in reality an areal subterfuge. The consultative process to develop the 1992 guide was novel to bureaucrats who formerly had used a hierarchical approach: “information was assembled from experts, consumers, literature reviews, food consumption surveys, consumer research, and commissioned scientific reviews”. A 16-page booklet was developed in addition to the recto-verso poster that had been issued in former years. A food guide in both official languages was produced and for the first time made available via the internet. A “Food Guide Facts – Background for Educators and Communicators” booklet was intended to help teachers plan their classes.

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